ACME CEO Mr. S.M. Hussaini has been recognised as Reseller Business Leader of the Year at the Channel Leadership Forum & Awards 2025 the premier leadership recognition programme for the technology reseller and distribution sector in the Middle East. The award marks the second major leadership honour for Mr. Hussaini within twelve months, following his Technology Personality of the Year award at GITEX Global 2024.

Mr. S.M. Hussaini Reseller Business Leader of the Year 2025 at Channel Leadership Forum

The Channel Leadership Forum & Awards recognises business leaders who have demonstrated exceptional strategic vision, commercial performance and team leadership within the technology channel. Judged by an independent panel of industry analysts and channel executives, the Reseller Business Leader of the Year award specifically honours the chief executive who has most effectively led their organisation through technology market transitions growing client value, partner capability and business resilience simultaneously.

Mr. Hussaini’s recognition reflects the strategic direction he has driven at ACME over the past three years: a deliberate shift from traditional reseller model to deep-capability IT services and managed operations provider. Under his leadership, ACME has built practices across AI-driven enterprise productivity, cloud architecture, Zero Trust cybersecurity and managed security operations positioning the company not as a product supplier but as a transformation partner. The channel now demands this shift; the Channel Leadership Forum recognised ACME as having executed it effectively.

“The technology channel is undergoing a fundamental transformation. Clients no longer want a reseller they want a partner who can design, deploy and operate their technology estate. That is what ACME has been building, and this recognition reflects the progress the team has made.”

S.M. Hussaini, CEO, ACME

The award also recognises Mr. Hussaini’s role in championing AI adoption across the GCC enterprise market. ACME has been among the first regional integrators to move from AI advisory to AI delivery deploying Microsoft Copilot across enterprise clients, partnering with AIonOS for agentic automation, and building the operational frameworks that organisations need to govern AI at scale. His public commitment to responsible AI adoption and his engagement with government and regulatory bodies on AI policy have made him a recognised voice on enterprise technology in the region.

The Channel Leadership Forum & Awards 2025 was a double celebration for ACME. At the same event, Zainab Shabib, Marketing & Communications Lead at ACME, was recognised as Rising Star in Channel Marketing of the Year an honour that reflects the quality of talent ACME has developed across its team, not just at the leadership level.

Zainab Shabib ACME Rising Star in Channel Marketing Award 2025

Zainab Shabib, Marketing & Communications Lead at ACME, receiving the Rising Star in Channel Marketing of the Year 2025 award presented at the same Channel Leadership Forum event in Dubai.

More about ACME leadership Read about ACME CEO Mr. S.M. Hussaini’s Technology Personality of the Year award at GITEX 2024. View Awards →